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The Keepers

The Keepers

by The Keepers / / 956 posts

Cycling is a mighty sport with a rich and complex history. Every company, racer, piece of kit, and component has a legend, a story behind it; in many cases it also has a personal and nostalgic connection to our lives.  While this particular sport is steeped in tradition, it is also fiercely modern, a fact that serves only to deepen its complexity.

All these factors combine to provide an unique atmosphere and breeds devoted and loyal disciples of our great sport. We are of a peculiar nature; we seek out the highest mountains and the roughest roads on which to worship at the altar of the Man with the Hammer. Our legs are what propel us; our minds are what drive us. We refer to our shaved legs in the third person – the legs – and speak of distance in kilometres and measure sizes in centimetres regardless of what country we are in.  We adhere strictly to the Canon of Cycling’s Etiquette: The Rules.

A Velominatus is a disciple of the highest order. We spend our days pouring over the very essence of what makes ours such a special sport and how that essence fits into Cycling’s colorful fabric.  This is the Velominati’s raison d’être. This is where the Velominati can be ourselves. This is our agony – our badge of honor – our sin.

I have a unique way of looking at bicycles. A good bicycle and it’s components are beautiful things to me. I’m not just talking about appearance, but also how the frame and components show the dreams of those who made them.

- Gianni Bugno, Hardman and Italian cycling legend

Perhaps we are too wrapped up in the past, but the Velominati don’t believe that to be the case.  After all, the greatest lessons can be learned from the past and those lessons can then be applied to the present and may then allow us to more fully experience the future.

The Keepers:

Frank Strack, Founder and Editor

A lifelong Velominatus, the history and culture within cycling fascinates Frank and, if given even the vaguest of excuses, will discuss it to exhuastion. A devoted cycling aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. Email him directly at rouleur at velominati dot com.

Brett Kennedy, Founding Contributor / Editor

Whilst Brett hails from the land Down Under, he hates that fucking song. An Aussie now living as a Kiwi, he is at home on the rich dirt of New Zealand's mountain bike trails as he is on the scorching tarmac of Australia. Despite his geographical disadvantage, the cobblestones and kassien of Belgium and Northern France hold a special place in his heart and it's where you'll find him each Spring, either with a bike underneath him or a fine Belgian ale in his hand.

John Andrews, Author and Community Relations Manager

Gianni bought a champagne gold Peugeot with sew-up tires in 1976. That was the beginning of the Troubles. Think Magnus Backstead without the big engine or rugged Swedish good looks. He has a small altar in his crawlspace containing smaller photos of Francesco Moser, Eros Poli and Gianni Bugno.

Marko Carlson, Author and Partner Relationship Manager

Marko lives and rides in the upper midwest of the States, Minnesota specifically. "Cycling territory" and "the midwest" don't usually end up in the same sentence unless the conversation turns to the roots of LeMond, Hampsten, Heiden and Ochowitz. While the pavé and bergs of Flanders are his preferred places to ride, you can usually find him harvesting gravel along forest and farm roads. He owes a lot to Cycling and his greatest contribution to cycling may forever be coining the term "Rainbow Turd".

Jim Thomson, Author

Jim rides a bike a lot and hates people.

The Community: is less about the articles and more about the conversation. Those of you who read more and poster more, become an integral part of the discussion and help carry the momentum forward. There are several levels of Velominatus*:

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Level 2 Velominatus: The devoted reader and regular poster.

Level 1 Velominatus: The most committed of reader and poster.

Gray, Black, and Orange Order Velominatus: Once having passed Level 1, the inducted among the Order wear three color badges, based on their rank.


We strive to foster an open, fun, critical, and censure-free environment. Any critisism of our writing, spelling, grammar, or intelligence is welcome and nothing said will ever get you suspended from the site. That said, the code of conduct is governed by Rule #43 and the Piti Principle. Members consitently exhibiting behavior that falls outside these parameters will be warned to check themselves; should warnings go unheeded, we may elect to issue a suspention. The first offense will result in a one-week suspension, the second in a two week suspension, and the third in a three week suspension. A fourth offense will result in a lifetime ban.

Velominati reserves the right to edit posts with the express interest to preserve the spirit of the conversation and the community. Regarding posts that address a gramatical or typographical error, Velominati may elect to take their input, correct the error in the articles where appropriate, and editing posts that point them out. This editorial action is not to serve as a censurey entity, but to preserve the sprit of the conversation. That said, we endeavor to only edit those posts that point out a minor issue and only in the event that we make the edit before the post has yeilded further discussion. Furthermore, when possible, we will strive to acknowledge said poster for their correction.

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