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The Rules: Coming to the US May 5

by frank / Mar 14 2014 / 99 posts

We recently lost our beloved Great Dane, Kirki, who we nicknamed Beene for reasons that elude logic. She was a good dog, more sweet than clever. A sad side effect of big dog breeds and their short lives is that it wasn’t until nearly the end of her life that she made certain key discoveries about the world. Such as that weighing nearly 65 kilos meant she didn’t necessarily need to be terrified of things like shadows and doorways. Nevertheless, throughout her life she somehow managed to skirt through challenges completely unscathed, utterly oblivious to her shortcomings. In an effort to immortalize her spirit, the VMH and I have taken to referring to situations where we succeed despite our breathtaking incompetence as being “All Beene”. For example, on the occasion that I skied over a cliff I had failed to notice, subsequently rode my tails through a stand of pine trees at unprecedented speed, and emerged the other end without so much as a hair out of place – that was All Beene.

You might say that Velominati itself is All Beene. We Keepers didn’t intend to become the stewards of class, style, and etiquette on the bike; we just mainlined the Word of The Prophet and the Apostles and jotted it all down. The rest just happened because of the Community who caught on to the fun we were having and joined in. Same goes for our writing; we’re just passionate about this stuff; we obsess about it all the time and want to share our love for the sport with others in the hopes they might identify or – better yet – catch the bug themselves. All the while, the truth is that we have no idea what we’re doing. English isn’t even my first language, for Merckx’s sake.

But the journey continues. The Rules: The Way of the Cycling Disciple was originally released in the Commonwealth on June 20, and surprised us with how well it was received despite various mistakes and errors throughout. In fact, it did well enough that some bright spark got the idea to release the book in our home US market as well, and we subsequently duped WW Norton into bearing that cross.

The Rules will be officially released in the United States on May 5th, 2014. We’ve put quite a lot of work into the US Edition with the following results:

  1. Greg LeMond, the only American Tour de France winner, graciously wrote the Foreword.
  2. We added four new Rules and supporting content, bringing the tally to 95.
  3. We revised some sections like the Prologue because we do what we want.
  4. We stayed sober during the editing process.
  5. We actually proofread it this time (also sober), so we are reasonably sure we got the mistakes out. (Many thanks to the scathing review on Amazon and its comprehensive listing of the errors in the book, it was a great convenience having all that work done for us and neatly catalogued in one place.)

There will also be several book events across the country which is part of the reason we are not doing a Keepers Tour this year due to the time constraints the book tour imposes. Each event will start with a group ride and conclude with a signing at a local bike shop. Events are planned for the Rapha stores in New York City and San Francisco, as well as one in Minneapolis, Boulder, Seattle, and Portland. Details forthcoming as the event schedules are confirmed.

From the bottom of our hearts, we’d like to thank everyone in our Community, those who bought (and didn’t burn) the book in the UK and Commonwealth, and everyone who comes by here every day to read our musings. This is all a lot of work, but it is work we gladly do because of each and every one of you and the fun you bring to what is Velominati.

Tune in during April as we’ll be publishing one new Rule per week in the lead-up to the book’s release. We have also added a landing page for both the US and UK editions of the book including information on where to buy; post insults and corrections on there.

All Beene.

// The Rules // The Works // V-Announcements

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