From Café To Roubaix

Frank's favorite-ever wheels, the Café Roubaix Arenbergs.
Frank’s favorite-ever wheels, the Café Roubaix Arenbergs.

Assuming you ride somewhere outside the borders of Antarctica, you have likely already heard about the injustice being imposed on our friend and fellow Velominatus, Dan Richter who goes around these parts as @Dan_R.

I’ve been riding Dan’s wheels for a bit over a year, and they are the best I’ve ever had. After hearing about the suit a few months back, I was proud to help him brainstorm some ways he might be able to salvage his brand or come up with a new one while admitting the court battle was out of reach.

But when the article broke in the Calgary Herald this weekend, all hell broke loose. It goes without saying the pride I feel whenever our community here at Velominati comes together for a good cause, but what went on over the last 48 hours was an unbelievable coming-together of not just us, but the Cycling community as a whole. Regardless of the final result, this past weekend made me proud to call myself a Cyclist more than ever, for we proved we not only love riding our bikes, but that we as a worldwide community have each other’s collective backs.

I had an article planned for today, one taking the piss out of ourselves and everyone else as we usually do. But it just didn’t feel right. Instead, I thought we’d post the Packfiller podcast from Bulger Media. This is my fourth time on the show, but this time Patrick (@packfiller) was able to get Dan on the call with us. It was fantastic to hear Dan still has his sense of humor and it was a pleasure share a good laugh with him.

Here’s hoping Specialized comes to their senses, observes Rule #43, and drops the suit. If not, we’ll stand in solidarity, never buying another Specialized product again. The good news is that either way, Dan will rebuild his brand and his shop will live on, stronger than ever. (Insert Shakespeare quote about names here.)

Its a long listen, but we cover the important Café Roubaix stuff early on. Enjoy. And Vive La Vie Velominatus.

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153 Replies to “From Café To Roubaix”

  1. Just rolling up the driveway after a short windy ride this morning and I meet the mailman, bearing a small parcel from Cochrane, AB.  #stylin’

  2. @Dan_R


    placed an order over the weekend for clothing. Waiting to hear back on a 38 wheel set. Going to need stickers for the new wheels. Thanks for posting as I would not have known. G

    Thanks for the phone msg Gordo. I have your number and I will be getting back to you as soon as I can.


    I guess I need to get a Café Roubaix jersey before they start going for $10k on ebay.

    No need to worry about that. Well just order more! More news on that soon.

    To all of the Velominatus, Thank you!

    @gordo  Can you give me a call? The number as we copied it down does not work.

    @strathlubnaig @JohnB Most excellent!

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