Some years ago, Issue 12 of Rouleur reawakened an obsession in me, one with a peculiar nature to it that only bicycle parts can invoke. For as long as I can remember, Royce hubs have seemed like the ultimate bicycle component: painstakingly hand-crafted to the tightest tolerances for error in the industry. With a reputation for indestructibility, ulta-high performance, and unmatched beauty, their appeal was made irresistible by the fact that they are completely unknown and seemingly impossible to come by in the United States.

Back in the early nineties, when the Internet was but a sparkle in Al Gore’s eye, Cycling coverage in the States was much more sparse than it is today. Television coverage was non-existent, VeloNews and Winning were the only two worthwhile cycling periodicals, and if an American won a race, it might make the back page of the Sports section in some papers that week. I filled my days devouring and re-devouring any Cycling-related books I could find, watching whatever VHS cassettes World Cycling Productions made available, and leafing through all of the Cycling Magazines my family gathered for me during trips abroad.

It is therefor impossible for me to say exactly when it was that I first heard of Royce and how I got my hands on the story, but it was of Will Fotheringham famously recounting that during the 1993 Tour de France, he was asked to bring a specialty wheelset over from the UK for Robert Millar, who at that stage in his career was struggling a bit and hungered for any advantage he could find. The wheels were built around a set of Royce hubs.

Having no means to learn anything real about the company, it took on the mystical. It was all rumors, but the name kept creeping about; Sean Yates used their components and Chris Boardman – the quintessential Bike Geek – was said to absolutely love their bits and had a particular affinity for their bottom bracket axels which he used in all his time trial bikes. For Boardman’s 2000 Athlete’s Hour Record, Royce was in charge of the wheels and supplied the hubs, machined the nipples, and customized the spokes (the nipples were recessed into the rims).

Then the trail went cold.

With not enough fuel to sustain the burn, the fire eventually died down, until that issue of Rouleur turned up in my mailbox with a dozen pages dedicated to the company and to Boardman’s attempt on the Hour. With the power of the Internet at my disposal and the information provided by the article, I was able to discover much more about them than ever before, but the rationalization to buy a set of hubs – should I even be able to track some down – didn’t present itself until Keepers Tour and its inevitable justification for building a set of indestructible wheels.

Royce is a small company, who focuses primarily on building their parts to order. They don’t mass-produce and provide stock the way companies like Shimano, Chris King, or even Campagnolo do. They work closely with select riders and work to provide highly specialized equipment; while they do produce standard road hubs, their production is limited and are generally fairly hard to come by.

One of the things I love most about handmade products is the small irregularities that remind you that a person – not a machine – crafted the product you hold in your hands. The finish on Royce hubs is otherworldly, but at the same time, the marks of a craftsman are upon them everywhere; in those small ways, the hubs I own are different from every other set in the world.

Handmade hubs also take time to break in. The Royce hubs, as they emerged from their box, held a stiffness in their bearings that would require several hundred kilometeres before they would adopt the feathery lightness for which they’re known. Having to ride the lightness into a set of hubs bonds you to them in a way a perfectly machined set will never do; with every turn of the silky bearings echoes each kilometer you worked together to arrive at where you are.

My handmade wheels – with the Golden Tickets and Royce hubs, represent for me the ultimate in customized bicycle components. They are not as fast as my Zipp wheels, and not as light. But in our short months together, we have already built a story that only serves to strengthen my love for Cycling. When my wheels and I return from Belgium in April, battered and bruised after carrying each other over the harshest and most sacred roads in Europe, the story will have become only richer.

Vive La Vie Velominatus.

[dmalbum path=”/velominati.com/content/Photo Galleries/frank@velominati.com/Royce/”/]

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

View Comments

  • Just beautiful! That's one lovely set of wheels.

    Royce are one of a handful of British engineering shops turning out really top rate bling bike components. In many ways we're spoilt for choice. Hope and Goldtec are two other manufacturers turning out really top notch stuff.

    Seems fitting that these will be tested out on just about the toughest 'roads' Europe has to offer.

    Enjoy!

  • They definitely look fantastic. Are the bearings sealed? Is there any connection to Rolls Royce?

  • Nice Frank!

    So I take it your talk about "breaking them in" means you were able to procure a new set, then? Did that involve getting on some sort of wait list until they had a production run ready to go down the line?

  • The well-worn phrase "so clean you could eat off 'em" definitely applies in this case. Absolutely beautiful!

  • Man, you're killing me here. Back in the late 80s by #1 TT wheels were Royce hubs, 24 spokes, Mavic Rims and Clement Criterium tubs. The hubs were silver but he QR had some gold n it if I recall. They were so freaking smooth! My folks moved house in 1993 (I moved to the States in 1990) and they went "missing" - never to seen again. My Brian Rourke winter bike also went awol. Subsequent inquiries as to "what he hell happened to those wheels/that bike?" yielded nothing. Still brings pain to this day.

  • Them's pretty alright. I've always wanted to my hands on a set. You also used (IMHO) the correct rim/ spoke combo. Beautiful/ bulletproof tubs. Something that should handle the pounding of the pave, and look PRO while doing it.

  • This is the sort of devotion that inspires me -- to in a sense, earn the parts on your machine. And I hope that you do not mind me calling it (the bike) -- the "machine". This goes beyond understanding the specs and measurements, the insertions of a bike. The machine weighs on you to earn and deserve it -- uphold it. Good job on raising the bar, as now your bike expects more from you as well. P.S. Taking photos this week of the custom black (Yves Coppens) 25th Anniversary MX Leader -- adding 17 degree 3T stem and new Pro 4 tyres. Will present to the V website soon!

  • So these look very similar to a UK made Phil Wood? What advantage do you see for these over Phil besides a Euro cache?

  • no doubt, awesomeness drips off the edges of those hubs Frank. I have never been so lucky as to be able to house hubs of that quality, but I know your experience will be the same as mine, the first time you hit a pothole or something that would have normally riveted your hoops....when they are built like these, you go on and are just marvelling...wondering...riding.

    And never apologize for it, not that you did, but you sorta walked around it in a way...'they are not as fast as my Zipp wheels, and not as light'. Now, lest we are weight weenies...it doesn't matter, be proud. Those are yours. Its more about a quality that Zipps cannot touch, and I own some too. Maybe one day I can look into the realm of custom made hubs, but for now, Chris Kings have to be on my dream radar.
    great stuff frank
    enjoy

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