Love In A Box

Today was a good day. One of those stunning Wellington winter days, not a cloud in the sky, the wind more like a puff of breath, the air with a sharp, cool crispness about it, and people drawn outside to make hay (or ride bikes) while the sun shines. How could I stay at work when my bike and my new White Ladies were calling? Short answer, I couldn't.

After a leisurely cruise around the bays, taking in the snow-capped mountains across the Cook Strait, with nary a drop of Rule #5 needed, I arrived home to discover what looked like a body bag on my doorstep. I knew straight away what was contained within, and it wasn't severed limbs or disembodied organs. I'd been waiting for this package only for a week, but still it was like I'd been waiting all year for Christmas to come, and now it was time to open the presents.

I have to hand it to the folks at Rapha, they care as much about the goods they administer as do the recipients of their product. There was no chance in hell that my goodies were going to get wet, damaged, or fouled in any manner. They are as passionate as any true Velominatus.

Carefully cutting the tape, drawing out the bubble-wrap, and removing the thin plastic film, the Rouleur Photography Annuals 2008 and 2009 were finally in my hands. Bonus; the 2009 edition is in hardback. And all for 35 quid plus the same in postage. Ok, the NZ dollar being pretty paltry meant I shelled out about $150, but I see it as an investment, objects to be enjoyed for years to come. Only other Velominati could understand. Love in a box indeed.

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7 Replies to “Love In A Box”

  1. A bargain at twice the price! Of course, I worry that that kind of temptation would keep me from getting on my bike in any but the finest of weather conditions.

  2. Ah, the curious phenomenon that is “unboxing“. A not totally un-expected consequence of the online commerce world in which we live.

    As I peer over my monitors to the back wall of my office I see the mountain of Amazon/Nashbar/Performance/woot! boxes from previous “boxes of love”.

  3. When I first saw this article title, my initial thought was we’d been hacked. Once I realized that was not the case, I naturally assumed is was going to be Brett doing this video.

    Joking aside, the first year’s subscription to Rouleur (who is owned by Rapha) came wrapped in a pink La Gazetta Dello Sport print. How cool is that?

    That whole group knows a thing or two about being a Velominatus.

  4. @frank

    Hahaha that’s my Xmas shopping sorted!

    I bought Issue 2 of Rouleur many moons ago, but never got around to a subscription. Now it’s hard to get most back issues, which pisses me off, so I made a vow to get all the photo annuals.

    But, the awesome news is, Rouleur are bringing out an MTB equivalent, called Privateer. Definitely subscribing to that one…

  5. @Brett
    Seeing your annuals…I may have to spring for those as well…man, those look good. I have all the Rouleurs except issue 1. I would literally cut off a finger to have that first issue. LITERALLY figuratively.

    Dude, subscribing to Privateer now. How awesome are those guys?

  6. Love in a box…I feel this risin’ in my bones…the V-jersey is on order! Can’t wait to have it arrive sometime this summer. Gonna be an awesome day!

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