Archive | Look Pro

The case for black socks...and orange patent leather shoes.

On Rule #28: The Case for Black Socks

by / / 127 posts

Science has proven that people who wear crazy socks are smarter than those boring snooze factories who wear simple plain socks. I know the data supporting the claims is legitimate because I read it on LinkedIn. Also, when I say “read”, I mean that I glanced briefly at the title while simultaneously performing several other critical…

The Machine of the Hour

Festum Prophetae: Waiting for the Hour

by / / 119 posts

Everyone has a plan until they get punched in the mouth. – Mike Tyson The one thing everyone should always plan for is that however well-conceived a program might be, things will never go to plan. The high level plan for my Festum Prophetae Hour Ride was as follows: Have a custom Hour Bike built by Don Walker. Because…

The way down should hurt as much or more than the way up. Photo: Jared Gruber

On Rule #93: The Throw Down

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The human mind is designed to forget how much things suck. That is a fact. If women had the capacity to retain meaningful data on how horrible things can be, there would be exactly zero families on the planet with more than one child. This has nothing to do with how wonderful children are; it has to do with…

Going Phantom Aero on the FMB naturals. Photo:

The Aesthete’s Choice: Boyaux Naturel

by / / 79 posts

Tradition and innovation are the two opposing edges that cut our evolution through the fabric of our sport. Tradition grounds us, while innovation ensures we advance ever forward. The problem with tradition is that it is comforting and familiar, often shielding us from adopting newer, improved practices and technology. The trouble with innovation is that its freshness can blind…

K.I.S.S meets Soundgarden.

The Quick Zip Salute

by / / 68 posts

Diego Ulissi did us all a service on stage 4 of the Giro. Not only did he win in the best way possible for a rouleur with a sprint – by not having to sprint – he timed his attack so perfectly that he only had time for a split-second salute, and an even quicker…

Even Kittel can't make this work.

The All-Red Onesie

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When it comes to personal style and charisma, Marcel Kittel is at the top of the food chain. Only a certain kind of genius admits on live television that the most stressful thing about racing a Grand Tour is having your hair gel confiscated by airport security. He also clearly has a mystical, Samsonesque power to his hair;…

The Goldilocks Principle in full effect.

Goldilocks Principle: The Golden Ratio

by / / 127 posts

There is a disturbance in the V. I have felt it for some time, and I suspect many of you have as well. The matter has to do with the ever increasing length of bibshorts and socks, approaching the knee like two lionesses stalking their prey in the savanna. Tracing back to the origin of this trend,…

A fenderless creature emerges from the bog of the Forest of Arenberg.


by / / 143 posts

Mudguards (fenders) and saddlebags are two subjects that are sure to get our collective ire up as Cyclists. When I wrote in one of my columns for Cyclist that saddlebags should never be used, my editor told me that he received a record number of emails threatening to cancel their subscription on the basis that my column was a…

As a matter of fact, no, I hadn't forgotten how awesome I am.

Body Language

by / / 87 posts

A true leader rarely asks someone to do something for them; the best leaders inspire through their own example those around them to follow suit and join them in their cause. The leader is fueled by something that is not externally driven, it is born from within and appears in this world as passion and conviction. These…

Keep the guns under cover until it's time to fight.


by / / 80 posts

It is well known that knee warmers look better than leg warmers. Which isn’t to say leg warmers can’t look the business as well, but they will never look as good as knee warmers. The science is very clear on this. Nevertheless, I’ve been enjoying wearing full leg warmers even when the weather doesn’t necessarily require them. Something about…

These aren't the men you're looking for. Photo: Tim De Waele

Body Dysmorphia

by / / 127 posts

I am thrilled to announce that for the first time in my life, my chest measurement is smaller than my hip measurement, an accomplishment I’m not sure many men around the world would be proud to admit. A Cyclist has no use for an upper body, we’re not going about lifting things with our arms; we are…

Sarah Ginsbach demonstrates perfect mounting style. Photo: Allen Kuo

A Study in Casually Deliberate: Start Properly

by / / 93 posts

I was recently asked how one is supposed to handle the delicate situation when departing a traffic signal and you are unable to clip in immediately. The obvious answer is that you’re supposed to clip in right away (use your toe to position the pedal and then pop your shoe into it) but I admit…

Casually Deliberate

Look Pro: Pre-Ride Afficionado

by / / 54 posts

My office is organizing a holiday 12K run, an invitation to which I replied that one is only to engage in running when one is being chased, and even then only fast enough to avoid capture. I am a Cyclist, not a savage fleeing a beast in the jungle. I walk as little as possible because I hate…

Michele Bartoli, possibly the pioneer of the small frame and slammed stem.

Style and Fashion

by / / 74 posts

The difference between Style and Fashion is that Fashion changes, but style is something that persists through the ages. You can’t buy it, and you either have it or you don’t. In other words, you can get all the best and expensive kit and still look complete crap if you don’t have Style. Conversely, you can…

Kelly crushes fools with properly layered kit.

Dress Like An Onion: The Art of Layering

by / / 94 posts

The thing about the cold is that you can never tell how cold it is from looking out a kitchen window. You have to dress up, get out training and when you come back, you then know how cold it is. – Sean Kelly Apart from the obvious lesson in Rules #5 and #9, hidden…

Rollin rollers into the sunset. Photo via @fabbricadellabici

Anticipation Shift

by / / 65 posts

I still feel that variable gears are only for people over forty-five. Isn’t it better to triumph by the strength of your muscles than by the artifice of a derailleur? We are getting soft… As for me, give me a fixed gear! – Henri Desgrange Whenever I encounter a challenging thought or idea, I recoil…

Everything is so right.

The Aesthete’s Choice

by / / 73 posts

It has not escaped my attention that as I’ve evolved away from my original profession as a software developer and moved towards systems and solutions architecture and management, that I have tended to focus more on the theoretical aspects that support its fundamental principles rather than on the discrete activities that drive its execution. Being further removed from the work, it…

Forgiving the triple and EPMS, Pineapple Bob shows us how Looking Fantastic is done.

On Looking Fantastic

by / / 114 posts

Whenever I do anything, I try my best to project the confidence of Han Solo leaving the cantina after cooking Greedo which has been scientifically proven to be the maximum possible score on the Casually Deliberate scale. Being Casually Deliberate comes down to two fundamental units of knowledge that you must hold unwaveringly within your heart: That you Look Fantastic and…

Casually Deliberate embodied to the bones.

The Pain of Adolescence

by / / 58 posts

There are three subjects you should not bring up in new company: Politics, Saddle Bags, and Helmets. In my experience, in fact, politics are a much safer subject with a stranger than that of the cursed EPMS; no subject I’ve ever broached has been met with more vitriol. Except maybe the use of helmets. I’m not…

Misty Mountain Hop

The Nine Kit

by / / 77 posts

Riding in bad weather is an incredible experience assuming you don’t fall off and break your hip, or you don’t get hit by a car. Those realities aside, the weather adds a dimension to the ride that you simply don’t have on a sunny day, lovely as they are. The other day I was riding early…

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